STRAIGHT TALK on MULTIFAMILY MANAGEMENT
TABLE OF CONTENTS |
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PREFACE
ACKNOWLEDGMENTS
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PART 1 - YOUR PEOPLE AND YOUR TEAM BY JENNIFER KOSTER
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| CHAPTER 1: |
THE HUMAN FACTOR |
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Assessing Your On-Site Staffing Needs |
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| CHAPTER 2: |
WRITE IT RIGHT |
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Create Accurate Job Descriptions for Hiring Success |
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| CHAPTER 3: |
FIND A GOOD FIT |
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How to Hire the Right People for the Job |
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| CHAPTER 4: |
OFF TO A GREAT START |
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Orienting New Employees to Do Their Best |
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| CHAPTER 5: |
WHAT MAKES THEM TICK? |
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Motivating Employees to Do Their Best |
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| CHAPTER 6: |
CHANGE IS GOOD |
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Leading Change with On-Site Team Members |
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| CHAPTER 7: |
WON'T YOU STAY JUST A LITTLE BIT LONGER? |
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Managing and Minimizing Employee Turnover |
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PART II - FINDING AND KEEPING CUSTOMERS BY GABRIELE PRESTON |
| CHAPTER 8: |
HOW MUCH IS IT? |
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Competitive Pricing Strategies and Creative Concessions |
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| CHAPTER 9: |
FINDING THE MONEY TREE |
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Harvesting the Fruits of a Dynamic Marketing Plan |
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| CHAPTER 10: |
GET YOUR DOLLARS' WORTH |
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Creating the Best Advertising Strategies for Your Site |
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| CHAPTER 11: |
INVEST IN YOUR CUSTOMER BASE |
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Resident Retention: The Whole Picture |
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| CHAPTER 12: |
LEASE RENEWALS |
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A Strategic System for Lease Renewals |
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| A FINAL WORD |
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